Channel Partner & Dealer Loyalty Programmes in India

Who these programmes are for

Manufacturers and brands who sell through a channel rather than directly: dealers, distributors, retailers, sub-dealers and field sales teams. Xapa works across Construction Material, Consumer Durables, Automotive, Pharmaceutical, Food & Beverages, Fashion & Cosmetics, Retail, and Hospitality & Wellness.

We want to launch a loyalty programme for our dealers and distributors. How will you manage it?

Xapa designs the earning and redemption rules, runs the programme, and handles reward fulfilment to the member. You set the business rules — who earns, on what, and what it is worth — and Xapa operates it. Programmes can run separate schemes for dealers, distributors, retailers and sales representatives under one umbrella, each with its own targets and reward tiers.

Can we create a separate programme for different categories of members?

Yes. A single programme can carry separate rules for distributors, dealers, retailers and sales staff, with different earning rates and different reward catalogues for each tier.

Can we reward our sales team based on targets and achievements?

Yes. Sales incentive schemes can be run inside the same programme, with points or rewards released against targets, achievements and milestones.

We want to run a short-term sales scheme for our channel partners. Can you support us?

Yes. Xapa runs both ongoing loyalty programmes and short-duration sales schemes. There is no long-term commitment, so a scheme can be run for a single quarter or a single campaign.

Can we run a programme for a few months first and then decide whether to continue?

Yes. Xapa's loyalty programmes are scalable and carry no minimum contract term. Many brands start with a defined pilot period before extending.

Start a channel loyalty programme

Email connect@xapaindia.com or call +91 85956 16146 to book a demo.

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